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Got an exciting job opening at your company, but struggling to come up with a description that will also excite potential job candidates? Creating a good job description that engages and appeals to candidates can be difficult, especially when recruiters are focused on their own needs for a position and don’t always think about what job searchers would like to know about the job that they are applying for. As a recruiter, explaining your own needs for a position is important but you should also focus on what really matter to job searchers.
Here are some tips for creating a good job description so you get the most out of a job posting. The way you format and layout the job description will entice potential candidates to read your posting and including the right details will get them excited about applying.
When thinking about how to layout your job description, there are more options than the common one column, black text on white background standard. Hiring for a creative position means that you have even more freedom to play with format and layout. Potential candidates in creative fields will appreciate a creative approach to the layout of job descriptions.
A page containing only text and no images or videos is rarely a page that anyone wants to read in any context. Adding some images will keep potential candidates interested and less likely to abandon your job description halfway through.
The goal of a good job description is to convince potential candidates to click the call to action and apply. An eye-catching header will grab candidates’ attention and headers throughout the post will keep them engaged. Highlight your call to action buttons and make it very clear where and how applications should be submitted.
Before you begin writing the description, make a list of the skills and qualifications that the ideal candidate for the job would have.
Include a relevant and specific job title. The title should be specific enough that potential candidates are clear on the role of the position within the company and the kind of work completed within the role.
List the duties and responsibilities that the position will entail. One way to frame this is as a typical workday, or a day in the life. List the tasks and duties that the applicant will perform on a regular basis.
Describe the work culture at your company. Potential job candidates need to get to know your company as much as you need to get to know them. Candidates should know as much as possible about your company so they are certain they want to join it.
Include some details about what makes your company and this particular position special. This will also help potential candidates know if they want to work for you and will get them excited to apply.
Instead of stating that salary is based on experience, try to include a range that is fair based on the responsibilities of the job.
Candidates should know what to expect after they apply. Be clear about whether you will contact applicants by email, phone call, or some other method. It’s also a good idea to tell applicants whether they will only be contacted if you choose to interview them. Candidates that know how they will hear from you will be more motivated to apply.
A couple other tips:
Creating a good job description can be difficult but putting time and effort into making sure potential candidates get to know you and your company, as well as getting them excited about applying for a job at your company, will pay off in the number of applicants that you receive and the enthusiasm of applicants. You’ll attract better candidates because people will be excited to apply and work for your company.
Once you’ve hired the perfect candidate for your job opening, check out our tips for being a great project manager to maintain your relationship with your new employee and all your employees!