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It’s a new year, and with it comes a whole host of resolutions that people are bound to be setting, and forgetting about by the end of the month. While it might not be as exciting as planning to run a marathon or travelling through six different countries, updating your LinkedIn profile is a resolution that is easy to accomplish, and can massively benefit your job search. If you’re like some creatives, LinkedIn might not be the first social platform they check on a daily basis, and as a result, tends to become a little more neglected. Don’t worry though, we’ve outlined a few key tips that will get your profile looking professional as ever and ready for the next big job application.

 

Make sure your photo LOOKS professional

Often times this photo will be the first thing of yours a potential employer will come in contact with when browsing through LinkedIn, so make sure it is a good one. Here are a few things to keep in mind when trying to select your next LinkedIn profile photo:

  • If you’ve recently taken a professional headshot at your company, this is always a great choice.
  • If this isn’t possible, if you or a friend owns a DSLR camera, try taking a well-lit photo on a blank background.
  • Make sure you are the only person in the photo, as group photos tend to confuse anyone who is unfamiliar with your appearance.
  • Avoid using sillier photos for your profile picture. While they might’ve been a hit on Facebook, we recommend avoiding using them on LinkedIn.
  • Smile!

 

Advertise your skills

LinkedIn is all about promoting your professional skillset, so don’t be afraid to put yourself out there and market what makes you unique. Make it easy for employers to see your accomplishments by customizing your headline with a brief descriptor to help stand out. Similarly, make use of the summary section of your LinkedIn profile to share five or so professional accomplishments in an easy-to-read format.

 

Keep your work history relevant

Opening up a friend’s LinkedIn page, only to see that their employment history dates back all the way to their eighth-grade job as a camp counsellor, tends to raise eyebrows, especially if they’re working in product design nowadays. Just like your resume, including irrelevant summer jobs from your high school days, may only serve to bloat your page, and cause employers to skip through. Do your best to include only jobs that pertain to your current career path.

 

Get involved with the community

Now that your LinkedIn page is looking fantastic, it’s a good time to link up with some members of the creative industry you are interested in. There’s always a thriving community to be found on LinkedIn, so be sure to engage with others by posting updates, sharing content, and liking other people’s posts. If you fancy yourself as a writer, LinkedIn has a great platform for publishing long-form content which we definitely recommend trying out. Regardless, staying active on LinkedIn shows to recruiters that you’re active, and can help to bridge connections between others in the community.

 

Now that your LinkedIn profile is up-to-date and looking great, the next step is to apply for some jobs! The team here are CreativeCareer is always looking for the best new creative jobs to add to our selection, so be sure to check out our job board to see our latest offerings!

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